Golferos Anonimos

Premium golf apparel

$29.6K turned into $138,031 in tracked revenue.

An 8-month account build for a niche golf brand we took from zero paid acquisition to a 4.66× blended ROAS — 2,368 purchases, $12.52 CPA, verified against the raw Meta Ads Manager export.

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$138K

Revenue tracked

4.66×

Blended ROAS

2,368

Purchases

214

Campaigns shipped

The Story

From no paid ads, no funnel, no tracking to a diversified scaling engine.

⚠ Before working with us

A product line, a store, and zero paid acquisition.

When the founder came to us, the brand had a strong product line — hats, polos, ball markers, headcovers — and a Shopify store doing some organic sales. But no Meta Ads, no Pixel set up properly, no funnel. They had never worked with an agency before.

The growth ceiling was hard. Organic word-of-mouth in a hyper-niche category caps fast, and they couldn't get past it.

No paid acquisition — every order came from organic, referral, or repeat customers

Pixel & CAPI not configured — no foundation to even start running profitable ads on

No funnel architecture — no retargeting layer, no product catalogue feed, no testing rhythm

Seasonal demand unmanaged — golf revenue collapses Nov–Feb without a plan

✓ 8 months later

The first agency in. 7 strategies live. $138K tracked.

We were the first paid-media agency to touch the account. We built the entire engine from scratch — server-side tracking first, then funnel, then campaigns. Every dollar of the $29.6K spend was our deployment, structured across 7 strategy tracks so no single campaign could become a single point of failure.

The brand now has predictable revenue, a creative testing rhythm, and a seasonal calendar with pre-planned offers.

✓

Server-side CAPI from day one — tracking ~98% of conversions even after iOS

✓

7 active strategy tracks — Retargeting, Catalogue, Lookalike, Product, Promo, Pre-order, Prospecting

✓

214 controlled tests over 8 months — 54 hit 4×+ ROAS, 33 over 5×, 10 above 8×

✓

Seasonal calendar — Christmas, Father's Day, Maestros launched with offer ladders

What we actually did

No "we optimised" handwaving. Here's exactly what shipped.

Every number below is from the raw Meta Ads Manager export — 214 campaigns over the Sep 2025 – May 2026 window.

01 · TESTING

214

Controlled campaigns

Tested across 7 strategy tracks. 89 killed within 14 days when ROAS stayed under 2×.

02 · WINNERS

Campaigns hit 4×+ ROAS

Of those, 23 cleared 5×, 10 cleared 8×, and 3 broke 14× — including the Christmas CBO at 14.72×.

03 · RETARGETING

$34,683

From $6.8K spend

The Retargeting layer alone returned 5.09×. We scaled it 7× over the window without ROAS collapse.

04 · DIVERSIFICATION

32%

Max single-strategy share

No strategy contributed more than 32% of revenue — protecting the brand from any single channel collapsing.

The data, unfiltered

Pulled straight from Meta Ads Manager.

If you read these charts and have questions, that's the point — we'll answer them on the call.

Revenue by strategy track

$138K total, distributed across 7 profitable strategies

$138K

Total

↗

Retargeting generated 25% of revenue at 5.09× ROAS — but it's only 23% of spend. The diversification across 7 strategies is what protects the brand from any single channel collapsing.

Where the $29.6K went

Spend allocation across the funnel

$29.6K

Total spend

Spend mirrors strategy maturity — Retargeting + Prospecting took the biggest slices because they were the most volume-scalable.

ROAS by strategy

Every track beat the 2.5× e-commerce benchmark

4.66×

Blended

★

Seasonal/Promo (6.45×) and Pre-order (6.32×) were the highest-return tracks — proof that calendar-driven launches deserve their own budget bucket.

ROAS distribution

How 111 substantial-spend campaigns performed

≥4× ROAS

↑

49% of campaigns landed at 4× ROAS or better. Most agencies celebrate when 1 in 10 hits 3× — this account hits 4× nearly half the time.

Your store is probably stuck on the same three things

If you're reading this, your account likely has 3 of these same gaps.

Tracking is leaking 20–40% of conversions iOS broke Pixel attribution. Most brands have never fixed it server-side.

One campaign is doing too much of the work When that campaign decays, revenue falls off a cliff. We've seen this with 9 out of 10 accounts we audit.

No structured creative testing Same ads, same audiences, same offers for months. Your CPMs only go up from here.

$29.6K turned into $138,031 in tracked revenue.

From no paid ads, no funnel, no tracking to a diversified scaling engine.

A product line, a store, and zero paid acquisition.

The first agency in. 7 strategies live. $138K tracked.

No "we optimised" handwaving. Here's exactly what shipped.

Controlled campaigns

Campaigns hit 4×+ ROAS

From $6.8K spend

Max single-strategy share

Pulled straight from Meta Ads Manager.

If you're reading this, your account likely has 3 of these same gaps.

Other accounts we've built

Golferos Anonimos

[Case study #2]

[Case study #3]

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