All The Wealth

Trade-themed hats · $44.99

$4.6K turned into $13,156 in tracked revenue.

A 4-month account build for a brand-new trade-themed hat store we took from zero paid acquisition to a profitable 2.85× blended ROAS — 238 purchases, $19.41 CPA, verified against the raw Meta Ads Manager export.

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$13.2K

Revenue tracked

2.85×

Blended ROAS

238

Purchases

Campaigns shipped

The Story

From no paid ads, no funnel, no tracking to a diversified scaling engine.

⚠ Before working with us

A brand-new store, 5 hat designs, and zero ad infrastructure.

When the founder came to us, the brand was a fresh launch — five trade-themed hat designs (CDL, Welding, Mechanic, Oil Field, Construction Money) on Shopify, a 2-for-$75 bundle offer, and zero paid acquisition, no Pixel configured, no funnel. They had never run Meta Ads before.

They needed a way to reach blue-collar workers at scale — a niche audience too narrow for cheap broad targeting and too specific for generic creative.

No paid acquisition — store launched with no ad infrastructure, no audience data, no creative library

Pixel & CAPI not configured — no foundation to even start running profitable ads on

No funnel architecture — no prospecting / retargeting split, no testing rhythm, no creative iteration system

Audience uncertainty — five trade niches (CDL, Welding, Mechanic, Oil Field, Construction) competing for ad budget with no signal yet

✓ 4 months later

Profitable scaling from launch. 4 strategy tracks live. $13K tracked.

We built the entire engine from launch. Pixel and server-side CAPI first, then funnel architecture, then 59 controlled campaign tests. Every dollar of the $4.6K spend was our deployment, structured across 4 strategy tracks running in parallel so no single campaign could become a single point of failure.

The store now has a profitable acquisition engine, a structured testing rhythm shipping 3+ new campaigns per week, and clear data on which audiences and creatives convert.

✓

Server-side CAPI from day one — tracking ~98% of conversions even after iOS

✓

4 active strategy tracks — Broad Prospecting, 1-Set Testing, Multi-Set Testing, and Retargeting running in parallel

✓

59 controlled tests over 4 months — top performer hit 5.18× ROAS, Retargeting cat averaged 3.30×

✓

Bundle offer leveraged — 2-for-$75 promotion lifted AOV to $55.28 (24% above single-hat price)

What we actually did

No "we optimised" handwaving. Here's exactly what shipped.

Every number below is from the raw Meta Ads Manager export — 59 campaigns over the Feb 2026 – Jun 2026 window.

01 · TESTING

Controlled campaigns

Tested across 4 strategy tracks — Broad, 1-Set, Multi-Set, Retargeting. Underperformers killed within 7 days.

02 · TOP CAMPAIGN

5.18×

Best campaign ROAS

Retargeting layer peaked at 5.18× ROAS ($309 spend → $1,601 revenue). 8 of 59 campaigns cleared 3×.

03 · RETARGETING

3.30×

Retargeting category ROAS

Retargeting layer averaged 3.30× across $865 spend and $2,850 revenue. The most reliable revenue lever in the account.

04 · AOV LIFT

$55.28

Average order value

The 2-for-$75 bundle drove $55.28 AOV — 23% above single-hat price ($44.99). Profitable unit economics from day one.

The data, unfiltered

Pulled straight from Meta Ads Manager.

If you read these charts and have questions, that's the point — we'll answer them on the call.

Revenue by strategy track

$13K total, distributed across 4 strategy tracks

$13.2K

Total

↗

1-Set Testing drove $5,019 (38% of revenue) at 2.85× ROAS — the workhorse of the account. Retargeting delivered the highest ROAS (3.30×) on smaller spend.

Where the $4.6K went

Spend allocation across the 4 strategy tracks

$4.6K

Total spend

1-Set Testing took the biggest slice (38%) — it's where new audiences and creatives get vetted before scaling. Retargeting and Broad split most of the remaining budget.

ROAS by strategy

All 4 tracks profitable; Retargeting led at 3.30×

2.85×

Blended

★

Retargeting led at 3.30× — proof the funnel works once we put audiences in front of the right creative twice. Multi-Set Testing came second at 2.91×.

ROAS distribution

How 59 campaigns performed (≥$50 spend filter)

≥3× ROAS

↑

Top quartile cleared 3× — strong for a brand-new account. The 5.18× peak shows the funnel can scale further as we layer in more creative.

Your store is probably stuck on the same three things

If you're reading this, your account likely has 3 of these same gaps.

Tracking is leaking 20–40% of conversions iOS broke Pixel attribution. Most brands have never fixed it server-side.

One campaign is doing too much of the work When that campaign decays, revenue falls off a cliff. We've seen this with 9 out of 10 accounts we audit.

No structured creative testing Same ads, same audiences, same offers for months. Your CPMs only go up from here.

$4.6K turned into $13,156 in tracked revenue.

From no paid ads, no funnel, no tracking to a diversified scaling engine.

A brand-new store, 5 hat designs, and zero ad infrastructure.

Profitable scaling from launch. 4 strategy tracks live. $13K tracked.

No "we optimised" handwaving. Here's exactly what shipped.

Controlled campaigns

Best campaign ROAS

Retargeting category ROAS

Average order value

Pulled straight from Meta Ads Manager.

If you're reading this, your account likely has 3 of these same gaps.

Other accounts we've built

All The Wealth

Golferos Anonimos

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