Bayou Braces & Dentistry

Orthodontics

$419K spent. 6,252 booked consultations.

A 3-year Meta Ads rebuild for a 7-location Louisiana ortho group we took from burning ad spend with no booking funnel to $44.92 cost-per-booked-consult at scale — every number verified against the raw Meta Ads Manager export.

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$419K

Ad spend managed

6,252

Booked consults

$44.92

Cost per booking

3yr

Partnership

The Story

From burning ad spend with the wrong audience to a $44.92 booked-consult engine.

⚠ Before working with us

Ads were running. The leads weren't showing up.

Bayou Braces had Meta Ads live before us — but the spend was bleeding. Wrong audience targeting, no booking funnel, no GHL integration. Leads came in but most never converted to an actual scheduled consult.

For a multi-location ortho group, every wasted impression is a missed patient. The cost of acquiring a braces or Invisalign case is too high to absorb sloppy targeting.

Broad targeting bleeding spend — ads served outside their 7 Louisiana service areas

No GHL booking funnel — leads dropped between the ad and the front desk

No offer ladder — $1,000-off braces was buried instead of being the lead-magnet hook

No campaign structure for 7 locations — every clinic competing against itself in the auction

✓ 3 years later

$419K deployed. 6,252 consults booked. $44.92 each.

We rebuilt the engine from the bottom up — geo-fenced campaigns per clinic, a GHL-integrated booking funnel, and a $1,000-off braces / FREE consult offer ladder structured around Invisalign vs traditional braces intent.

The result: 6,252 booked consultations at $44.92 each, plus 1,420 lead-form leads at $5.13 and 663 Messenger conversations at $7.61 — all verified against the raw Meta Ads Manager export.

✓

GHL booking funnel from day 1 — every ad clicks into a real scheduled-consult flow, not a "lead form" black hole

✓

7 geo-fenced campaign sets — Baton Rouge, Lafayette, New Iberia, NOLA East, NOLA West Bank, Alexandria, Laplace

✓

$1,000-off / FREE-consult offer ladder — proven hook for both braces and Invisalign audiences

✓

3 years and still scaling — $148K deployed in 2026 alone, $44.92 CPB holding steady

●Baton Rouge

●Lafayette

●New Iberia

●NOLA East

●NOLA West Bank

●Alexandria

●Laplace

What we actually did

No "we optimised" handwaving. Here's exactly what shipped.

Every number below is from the raw Meta Ads Manager export — 39 unique campaigns, 1,677 ad-set rows, May 2023 → Jun 2026.

01 · BOOKINGS

6,252

Booked consultations

GHL-tracked bookings into actual scheduled appointments — not raw form fills, real consults on the calendar at $44.92 each.

02 · LEAD FORMS

1,420

Lead-form leads · $5.13 each

Low-friction Meta Lead Forms used as a top-of-funnel net — feeding the GHL booking flow as a warm second-touch audience.

03 · REACH

31.5M

Louisiana residents reached

From 41.5M impressions across 7 service areas. Frequency held in the optimal range — saturation without ad fatigue.

04 · CPM

$10.10

Blended CPM held flat

Across 3 years and $419K spent, CPM never broke double-digits for long — proof the audience and creative are still fresh.

The data, unfiltered

Pulled straight from Meta Ads Manager.

If you read these charts and have questions, that's the point — we'll answer them on the call.

Spend by campaign strategy

$419K total, weighted toward what converts

$419K

Total

↗

Broad prospecting + booking-funnel campaigns took 92% of spend — because that's where 95% of the booked consults came from. We stopped feeding budget to retargeting and message campaigns that didn't move the calendar.

Lead types delivered

Booked consults vs raw lead-types

10,610

Total leads

The mix is intentional — 6,252 booked consults are the high-intent ones that actually showed up. Lead-form and Messenger leads feed retargeting and warm audiences.

Yearly spend trajectory

From $5K test budget to $249K scale year

3yr

Compounding

★

2025 was the scale-up year — $249K deployed once the funnel was proven. 2026 is on pace for $300K+ at the same $44.92 CPB. That's a working engine, not a one-month spike.

Cost per result by lead type

Every lead-type within ortho industry benchmarks

$44.92

Booked CPL

↑

$44.92 per booked consult is well below industry benchmark ($75–$120 for orthodontics in tier-2 markets). The lead-form leads at $5.13 give us a cheap retargeting pool to recycle.

Your practice is probably stuck on the same three things

If you're running ortho or dental ads, your account likely has 3 of these same gaps.

Your CPL looks fine but no one's showing up You're paying $20–$40 per "lead" but 70% never schedule a consult. The funnel isn't tracking bookings — it's tracking form fills.

Ads are running outside your service area Meta's broad targeting bleeds 25–40% of spend on people too far from your clinic to convert. No geo-fence per location = burning budget.

Your offer isn't an offer "Schedule a consultation" isn't a hook. $1,000 off braces, FREE Invisalign consult — that's what moves the needle in a saturated market.

$419K spent. 6,252 booked consultations.

From burning ad spend with the wrong audience to a $44.92 booked-consult engine.

Ads were running. The leads weren't showing up.

$419K deployed. 6,252 consults booked. $44.92 each.

No "we optimised" handwaving. Here's exactly what shipped.

Booked consultations

Lead-form leads · $5.13 each

Louisiana residents reached

Blended CPM held flat

Pulled straight from Meta Ads Manager.

If you're running ortho or dental ads, your account likely has 3 of these same gaps.

Other accounts we've built

Bayou Braces & Dentistry

Golferos Anonimos

All The Wealth

Want a booking engine like this built for your clinic?